Need Statement

Leonel needs a way in which he can order customized donut gifts without having to go through a hassle of searching for a store that is going to sell what he specifically wants. He needs the donuts customized so that he can give them to his clients as a gesture to his clients as a way of showing them that he understood their ideas and needs.

Big Ideas

Final Idea

Communication Strategy

Upon opening the “Bigfoot” donuts app, it welcomes you by explaining to you what the app is all about. And how to place your order and then offers a ‘continue’ click button to proceed to the main app’s interface where clients place their customized orders. On the display all the necessary features needed for the client to complete his/her transaction in one page are available. The first thing on the app is a button where one chooses the color and the flavor of the donuts, other donut specification button where one adds more details of what needs to be added for better customization, It then directs you to the payment detail where one pays and then directs you to key in delivery information. The final feature is where you get to see the progress of your order and then a sample of the donuts template pops up at the bottom showing how the donuts are going to look like. And checks you out.